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Email drip campaigns

Pick a sequence, add a few details, and copy each email into Mailchimp, HubSpot or your own tool. Every email is pre-written, nothing here uses AI or sends on your behalf.

Tip: {{First name}} is left in as a merge tag, your email tool fills it per recipient. Replace [link], [date] and [time] with your own before sending.

4 emails · drives registrations in the run-up to a live session.

EMAIL 1 · INVITE

Free AI webinar — AI+ Everyone Fundamentals

A practical, jargon-free session. Save your spot.


Hi {{First name}},

Your Pitman centre is hosting a free live session on AI+ Everyone Fundamentals. It’s practical, jargon-free, and built around the everyday work you already do.

What you’ll take away:
• Where AI genuinely helps in your role
• How to start safely and responsibly
• A recognised way to certify your skills

📅 [date] at [time]
👉 Save your spot: [link]

See you there,
The team

EMAIL 2 · WHY ATTEND

3 things you’ll take from our AI session

Here’s exactly what we’ll cover.


Hi {{First name}},

Still deciding whether to join our AI+ Everyone Fundamentals session? Here’s what you’ll walk away with:

1. Clarity — what AI can and can’t do for your role
2. Confidence — practical steps you can use the next day
3. Credibility — how the certification proves your skills

No tech background needed, just curiosity.

📅 [date] at [time]
👉 Register free: [link]

The team

EMAIL 3 · DAY BEFORE

Tomorrow: your free AI session

A quick reminder and the joining link.


Hi {{First name}},

Just a reminder that our free AI+ Everyone Fundamentals session is tomorrow, [date] at [time].

It’s a relaxed, practical hour — bring your questions.

👉 Your place: [link]

See you tomorrow,
The team

EMAIL 4 · STARTING SOON

Starting soon — join us for AI

We’re live shortly.


Hi {{First name}},

We’re starting shortly. Here’s your link to join our AI+ Everyone Fundamentals session:

👉 [link]

Can’t make it live? Reply to this email and we’ll send you the recording.

The team